To design, conduct and report on a marketing research project of your Essay

To design, conduct and report on a marketing research project of your choice - Essay Example This paper seeks to find out what magic formula Red Bull has, making its competitors trail in its wake as well as the approach taken by Euroshopper to brand awareness. Apart from answering the two questions, this paper shall also seek to compare the above two products based on; taste, price, energy difference and their core markets. Red Bull is synonymous with the energy drink market. It is encountered in action sport. From the Red Bull air race, to the Red Bull cliff diving championship and even the Red Bull formula 1 team. It is keen to live up to its reputation as a drink that ‘gives you Wings’. As a result, brand awareness of Red Bull is vast among its fans (Jonny n.d). The taste of Red Bull is distinct from those of other products in the energy drink market. The same way Coca Cola is distinguishable from all other ‘Colas’ in the soft drinks market. On the other hand, the taste of Euroshopper has variously been referred to as ‘bitter’ and ‘not smooth’. This scenario calls for blind folding. Blind fold testing has been dismissed by critics as belonging to the ‘blind consumer,’ but its continued usage reliability can not be ignored. It is partly down to this distinct taste that Red Bull has kept its hold of the market (Mintel Press Release, 2011 ). The way both companies approach pricing leaves a lot to be desired. Red Bull charges a premium price for its product. Its high prices are necessitated by brand association. On the contrary, Euro shopper charges much lower prices for its product, precisely a third of what an equivalent amount of Red Bull costs. This is also a reasonable step since customers are never ready to pay expensively for a new product which they are not familiar with. Red Bull is better value for money, in terms of the energy levels that its products guarantee. Euroshopper is not far behind, but still the deficit is palpable when compared to its

Product Failure (Malaysia) Essay Example for Free

Product Failure (Malaysia) Essay Product Failure Failure refers to the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success. Product failure ranges from failure to sell the product to fracture of the product, in the worst cases leading to personal injury, the province of forensic engineering. The criteria for failure are heavily dependent on context of use, and may be relative to a particular observer or belief system. A situation considered to be a failure by one might be considered a success by another, particularly in cases of direct competition or a zero-sum game. Similarly, the degree of success or failure in a situation may be differently viewed by distinct observers or participants, such that a situation that one considers to be a failure, another might consider to be a success, a qualified success or a neutral situation. It may also be difficult or impossible to ascertain whether a situation meets criteria for failure or success due to ambiguous or ill-defined definition of those criteria. Finding useful and effective criteria, or heuristics, to judge the success or failure of a situation may itself be a significant task. Failure can be differentially perceived from the viewpoints of the evaluators. A person who is only interested in the final outcome of an activity would consider it to be an Outcome Failure if the core issue has not been resolved or a core need is not met. A failure can also be a process failure whereby although the activity is completed successfully, a person may still feel dissatisfied if the underlying process is perceived to be below expected standard or benchmark. Failure to carry out a task Failure to perceive Failure to anticipate Fail product in local market In Malaysia, there is a lot of product failure and it just too numerous to say it one by one, most of them, it did not even catch the public attention, basically, the public don’t even know the existence of the particular product. There is so much factors that can leads to product failure. Failure causes are defects in design, process, quality, or part application, which are the underlying cause of the failure or which initiate a process which eads to failure. Rather than the simple description of symptoms that many product users or process participants might use, the term failure cause refers to a rather complete description, including the pre-conditions under which failure occurs, how the thing was being used, proximate and ultimate/final causes (if known), and any subsidiary or resulting failures that result. The term is part of the engineering lexicon, especially of engineers working to test and debug p roducts or processes. Carefully observing and describing failure conditions, identifying whether failures are reproducible or transient, and hypothesizing what combination of conditions and sequence of events led to failure is part of the process of fixing design flaws or improving future iterations. The term may be applied to mechanical systems failure. One of the product/brand that fail in Malaysia is: M . Mobile or simply known as M. Mobile is an RD and mobile communication design company based in Malaysia. M. Mobile is Malaysias first cell phone manufacturer and is also the worlds first Muslim-owned mobile phone RD and marketing company in a partnership between Malaysia and China. This company is currently in operation under its parent company, Kosmo Technology Industrial Berhad Type: Berhad Founded: 2005 Headquarters: Kuala Lumpur,Malaysia Key people: Norhamzah Nordin,Chairman Industry: Telecommunications Products: Mobile phones Website: M. Mobile M. mobile’s products: Factors that leads to this brand failure The reason why this brand failed in malaysia market because: M. mobile cannot give a better satisfaction to the consumer compare to their competitor that are well established in mobile technology sector such as Nokia, Sony Ericsson , Samsung etc. Promotion (marketing) M. mobile cannot compete with their competitors in term of : Price Features Quality After sales service Promotion M. mobile should have promote their product and brand more aggressively since they enter a market where most of them already loyal to a particular brand, M. obile did not market their product as well as their brand effectively, therefore they able to capture only few attention from the public, most Malaysian don’t even know the existence of the brand. Price Price offered by M. mobile considered less expensive, but somehow, consumer nowadays always think, â€Å"even though it’s not very expensive, but it’s still money, does it worth the money? † instead of taking a risk of buying t he product which they don’t really know the background of the company, consumer prefer to spend their money on trusted brand for the same price or a bit more. Left picture is NOKIA 2690 and on the right picture is M. obile M10, both phone has a pretty similar specification and the price is almost the same(RM300+), most consumer will go for NOKIA because they want to avoid risk from buying unestablishrd brand. Features Most M. mobile product is a low end product and it does not offer variety of features compare to their competitors. As we know, consumer nowadays demand for the latest technology, therefore as a mobile phone manufacturer, knowing the consumer needs and want is the main priority in coming up with a new product, most of the product produced by this company does not reach consumer expectation who demand for better technology. Quality The quality of the product produced by this company proven not to be as good as the other brand’s products, the materials they use to make the product is low in quality, from the mainboard(interior) to the exterior of the phone. After sales service After sales service is the service provided by the company to the customer of their product, M. mobile does not offer a good after sales service compared to another company like nokia and sony ericsson. It shows that the company do not really think about building a long and strong relationship with the consumer. How the product could be successful In order for this brand to be successful, there are so many things that the company have to take into account, its not easy becoming a great company in consumer eyes, there are several things that the company have to take into consideration especially the strength of the competitors, in order to be successful, a company need to have an advantage that can overcome the competitor’s strength. This is the reason why RD very important in coming up with new product. The 1st thing M. obile have to focus on is their promotion, promotion plays an important part in creating a good image in consumer mind, since there’s a lot of well established company in mobile phone sector, M. mobile have to make a huge action in promoting their brand and product. Doing aggressive marketing by keep on promoting the product and brand is the best way to create a good image in consumer mind, of course it will cost a lot, but the return is way better. Psychologica lly, It’s a human nature, the more we hear n see it, the more we favor it, thus it will create the sense of security towards the product or brand. Price, features and quality are related to each other, this is one of the most important things a company need to think about, they need to know what type of product they want to come out with in term of the product’s quality level and the variety of it features, therefore they can set the price for the product, The company have to make sure the price is reasonable with the quality and the features of the product or else consumer will favor the competitors, M. obile comes out with one new product called M10 and the price for the product is around rm300+,Nokia as well comes out with a new product which is nokia 2690 and the price is almost the same with M. mobile m10, both model provide almost the same features, but in term of quality, we know nokia is better, consumer will think, why choose m. mobile instead of nokia? M. mobile have to make sure their offer can overcome their competitors offer, therefore consumer will find the advantage of choosing M. mobile’s products. May be it will take some time for M. obile to keep pace with the other established company in term of product quality and technology, but by putting a correct price, the company can attract more market and the company will grow. A company have to know how important word of mouth and how dramatic change it can do with the influence of word of mouth, satisfied customer will tell the others how good the product is, dissatisfied customer will spread the bad things about the product, do not give a high expectation to the consumer because the possibility of getting dissatisfied customer is high. After sales service is one of the thing people nowadays always talk about, M. mobile have to make sure they can deliver a good after sales service so that their customer will spread a good deal with the others. It is important for M. mobile building a strong and long relationship with the customer because it can create brand loyalty, once customer loyal to the product, they will keep on purchasing the product and influence other people into buying the same product. Good after sales service shows that the company really care about their customer and customer loves it when the company cares about their rights.

Siddhartha and Govinda Essay -- Essays Papers

Siddhartha and Govinda Siddhartha, written by Herman Heese, is a book about a man’s journey to find his inner self beginning when he is young and ending when he is of old age. Siddhartha, while on this quest, searched for different mentors to teach him what they know, hoping to find truth and balance in and of the universe. At the end of the novel, Siddhartha reaches the enlightenment through many teachings. Govinda, Siddhartha dearest friend and confident, is often viewed as his Siddhartha’s follower, or as his shadow. In the beginning, Siddhartha goes with Gotama to hear the teachings of the Buddha, and Govinda remains with Buddha to become his disciple. Siddhartha believes that each person must find his or her own way to salvation and does not stay with Buddha. He says, â€Å"That is why I am going on my way-not to seek another and better doctrine, for I know there is none, but to leave all doctrines and all teachers and to reach my goal alone-or die. (28)† This quote is the underlying message portrayed for the rest of Siddhartha’s quest. This tells that life experience is the best teacher, which in turn is the core of Buddhism. As the two friends part to go their separate ways, Siddhartha again voices the central idea of the novel: he reminds the Buddha that the process of enlightenment which he underwent is unteachable, and that there is no way of communicati ng first-hand experience to the disciples. As the last part begins, Govinda has arrived to cross the ...

Case Study on Operational Management Essay

Confession: during my dating youth, no matter how much I liked a girl, no matter how much I wanted her and just her exclusively, I’d never tell her that purely for fear of looking weak and pathetic. If we were ever to move beyond the vague, undeclared status that characterizes every relationship in its early phase, well, that would be up to her. Most guys think this way. The problem with this strategy is that sometimes, a guy likes a woman so much that he’d rather not wait for her to initiate The Talk. Or, if you’re like me, you’re over 30 and generally cranky and impatient, so you’d like to know where things stand before too many months of amorphous pseudo-commitment go by. The challenge is to share your feelings in a way that will help you get what you want and won’t make you seem like you’re groveling and/or desperate. Here are some tips to keep in mind. Never just assume you’re exclusive This should seem obvious, but guys can still be presumptuous and make all kinds of embarrassing mistakes. â€Å"I was seeing this girl and I changed my Facebook profile to say ‘In a Relationship,’† admits PJ. â€Å"And she was like, ‘Who are you in a relationship with?’ I was like, ‘You!’ I could tell she wasn’t exactly happy about it.† The lesson: You have to get her to say â€Å"yes† to the idea of dating exclusively before you are in fact dating exclusively. This brings us to our next piece of advice†¦ Browse Local Singles at Match.com on Yahoo! I am a: Seeking a: Near: Make sure there’s a good chance she’ll say yes The conventional wisdom is that women are always ready to have a boyfriend. And maybe that was true during the Eisenhower administration. But in the present day of Facebook and the near limitless possibilities of online dating, it is just as likely a woman wants to have what is euphemistically known as â€Å"having fun.† â€Å"Be really careful if she’s just finished a long-term relationship,† says James, a chef. â€Å"Or if she doesn’t return your phone calls right away. If your calls are going right to voicemail, and she doesn’t call you back for like eight hours, she doesn’t want you to be her boyfriend.† Don’t go overboard The guiding principle in asking a girl to be your girlfriend is to not appear desperate: No matter how good your intentions, you may never recover from it. â€Å"My boyfriend bought me a necklace and literally got on his knees and asked me to be his girlfriend,† says Shelia, a web designer. â€Å"I said ‘yes,’ but it was a little much.† Even less dramatic overtures can still feel over the top. â€Å"I was at dinner with this girl, and I took her hand and said ‘You know I’m not seeing anyone else,’† says Zach, a lawyer. â€Å"I thought we’d have this romantic moment, but she just looked at me like I was crazy.† Bring it up casually Given that overboard gestures might make a woman uncomfortable, consider doing what most men do best anyway: asking in a more laid-back manner. Make sure the venue in which you’re asking is mellow as well — no fancy dinners, no propositions in front of family, and so on. Remember: You want to be in the kind of circumstances where her saying â€Å"no† won’t leave you feeling like a dolt for an extended period of time. â€Å"I think while you’re walking her home or driving her home is good,† says Eric. â€Å"That way you’re not stuck at some restaurant with this giant rejection hanging over you if she says no.† So how should you cough it up? A simple â€Å"Hey, I’ve been wondering whether we should date each other exclusively. What do you think?† should work just fine. It reveals your intentions, and yet leaves the door way open for her to say no thanks, she’s not ready for that yet. Another natural segue is if introductions will soon be in order — say, she’s meeting your friends and you’re wondering if you can say she’s your girlfriend. Or consider my friend Rebecca’s story: for around six weeks, she’d been dating this guy who was on break from grad school. â€Å"Then one weekend he was about to leave to go back to school,† she recalls. â€Å"And right before he left he said, ‘By the way, when I tell my friends about you, can I call you my girlfriend?’ I loved that!† Consider ending the relationship if she says no This is a good idea for two reasons. First, there’s nothing sadder than hanging around a girl who wants you a whole lot less than you want her. Remember high school, when you were in love with the girl who only wanted you as a friend? Well, it’s worse, since you’re getting enough relationship crumbs from the table to keep you involved, but not so few that you’re moving on with your life and trying to meet someone new. Second, by moving to end the relationship, you force her to consider life without you†¦ and she has to decide if that’s doable for her. Women are stereotypically the ones who use this tactic: â€Å"Marry me or I’m out of here;† â€Å"We need to settle down or I need to move on,† etc. And the only time we realize how much we love and need them is when they’re out the door. So learn from women. If you’ve done everything else right — you’ve asked her casually, you’ve made sure all the signs that she likes are there, and she still says no — tell her â€Å"I think you’re great, but I’m interested in something more serious.† You might leave with a heart that heals fairly quickly. Or you might get a call from her within a week or two, asking if when she tells her friends about you, she can call you her boyfriend. Steve Hamilton is a New York City-based freelance writer.

The Main Cause of Global Warming

Pollution Is not a simple problem that the world Is facing; actually pollution Is the reason behind the occurring of global warming. Global warming refers to the increase of temperature on the earth's surface. For every action there is a cause and effect. Global warming is one of the biggest problems that the world is facing nowadays. There are many solutions that we can go for to prevent the massive problems that might happen later on in the future. Introduction: â€Å"We† as human beings we want to survive and live in a planet that might not be armful for our health.Sadly we're not recognizing what damages we're leaving behind us because of the several kinds of pollution that we made by ourselves. There are several kinds of pollution some are visible like air, water, and human pollution while others are invisible. Those kinds of pollutions are affecting our planet In a dangerous way that might lead us to a global warming one day. â€Å"Air pollution occurs when the air cont ains gases, dust, fumes in harmful amounts. † Air pollution is affecting humans health in a negative way like causing cancer, birth effects and genetic mutations.Air pollution is affecting our environment as well, since its affecting â€Å"the ozone layer in the atmosphere and it can increase the amount of ultraviolet radiation reaching the earth, where It damages crops and plants and can lead to skin cancer and cataracts. † According to the UNEVEN scientists, they estimated that the pollution in the cloud contributes to at least 700,000 premature deaths every year. This shows how the air pollution is affecting our environment and human beings.Some of the everyday things are the main things of causing air illusion like: automobile emissions, tobacco smoke, combustion of coal, acid rain, noise pollution from cars and construction, power plants, manufacturing buildings, large ships, paint fumes, aerosol sprays, wildfires, and nuclear weapons. To help the environment and t he human health we should work on keeping the planet clean from air pollution. â€Å"The number one way to prevent air pollution is to walk or bike more and drive less. This will prevent fossil fuels from polluting the air. â€Å"Water pollution Is the Introduction of chemical, biological and physical matter Into argue bodies of water that degrade the quality of life that lives In It and consumes It. † Factories, refineries, waste treatment facilities, mining, pesticides, herbicides, fertilizers, human sewage, oil spills, failing septic systems, soap from washing your car, oil and antifreeze leaking from cars, household chemicals, and animal waste are the main sources that can cause water pollution. â€Å"The best way to prevent water pollution Is to not throw trash and other harmful chemicals Into our water supplies. Construction. Agriculture can cause land pollution because of â€Å"the local pests that have existed for hundreds of years along with the new invasive speci es so they are laden with chemicals that are not found in nature†. Soil pollution and waste disposal are examples of land pollution. Deforestation can cause land pollution as well because of the endless trees that people are cutting every single day and this causes the land to be imbalanced. Construction can release chemicals that can inhibit the growth of plants and animals.By decreasing the amount of papers we're using we can decrease the amount of trees that we're cutting every single day which this is the reason behind the land pollution. Global warming is happening now. Our planet temperature is increasing way more than it is supposed to be. Obviously â€Å"we† are the reason behind what's happening in the world. Since we're overloading our atmosphere with carbon dioxide it's raising the planets temperature. Before its too late, we should follow some instructions to prevent the global warming from getting worse.